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Informed Spending Decisions

The tiered ElleRate scoring structure (“ElleRating”) gives women shoppers greater insight into a company, assisting us in making purchasing decisions most reflective of our wants, needs, and values. 

Women may place a higher value on:

  • the score that other women have given a company’s products and/or services (including the evaluation of related customer service, advertising, and social responsibility conduct, where applicable)
  • what women employees of the company have to say about its women-elevating workplace policies and procedures
  • how the company evaluates itself on its women-elevating policies and procedures
  • how the company has meaningfully partnered with one or more women-elevating charitable cause/s
  • a partial or complete combination of the above

Consumer spending lies squarely in the hands–and purses–of women. ElleRate gives women a dynamic, centralized place to discover, review, and share the products, services, and workplaces that best support and elevate our worlds.

Consumer businesses (B2Cs) receive free profiles and have the opportunity to more deeply engage with women supporters through enhanced, Showcase Profiles.

Women’s Empowerment Organizations (WEOs) may do the same, as well as boost their corporate partners’ overall “ElleRating” by issuing bonus points to them (see more, below).

Women’s voices and choices take center stage on ElleRate.


While ElleRate celebrates many women-elevating initiatives, we have a special mission of advancing economic empowerment by helping women realize and exercise the significant spending power we already possess that is nothing short of critical to thriving local, national, and global economies.

What is economic empowerment?

 Economic empowerment is the capacity for us to participate in, contribute to and benefit from growth processes in ways that recognize the value of our contributions, respect our dignity and make it possible to negotiate a fairer distribution of the benefits of growth.

 ~ Organisation for Economic Co-operation and Development

Women’s economic empowerment is central to realizing women’s rights and gender equality.

 [It] includes women’s ability to participate equally in existing markets; their access to and control over productive resources, access to decent work, control over their own time, lives and bodies; and increased voice, agency and meaningful participation in economic decision-making at all levels from the household to international institutions.

 ~UN Women (the United Nations entity dedicated to gender equality and the empowerment of women)

ElleRate reserves the right to decline profile applications by consumer companies and nonprofit organizations we deem not in agreement with these definitions.
On ElleRate, we operate in a spirit of fun—it’s shopping, after all—collaboration, and shared success. Women win because we receive “best of” product, service and workplace recommendations from others who “live in our shoes.” Partnering consumer businesses win because they earn more of prized women customers’ buzz, buy-in, and business. And women-elevating nonprofits win because they reach more values-driven supporters the ElleRate platform attracts.